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Branding in Action: Cases and Strategies for Profitable Brand Management (McGraw-Hill Marketing for Professionals)

by Graham Hankinson,Philippa Cowking

ISBN 13: 9780077078126

Format: Paperback (240 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Sep 1993

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Reality of Global Brands: Cases and Strategies for Successful International Brand Management (Marketing for Professionals)

by Graham Hankinson, Philippa Cowking

ISBN 13: 9780077090029

Format: Paperback (258 pages)
Publisher: McGraw-Hill Publishing Co.
Published: 01 Jul 1996

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